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British Royal Warrant
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Savile Row Bespoke

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SAVILE ROW BESPOKE – GEOGRAPHICAL INDICATION
April 2016

A founding member of Savile Row Bespoke Association, we are delighted to announce that we have joined Harris Tweed in lobbying for inclusion in the European Geographical Indication Scheme (GI).

GI offers protection to agricultural products that originate from specific regions, like Scotch Whisky and Cornish Clotted Cream, and once granted offers protection from commercial infringement and products that are produced elsewhere being mis-sold to consumers as a genuine product from the specific region.

If Savile Row Bespoke and Harris Tweed are successful, this would be the first time that non-agricultural products will have been granted European level protection from unscrupulous tailors looking to capitalise on the global profile and reputation of Savile Row, without actually producing any tailoring on London’s Savile Row itself.

Lobbying on behalf of Savile Row Bespoke Association and Harris Tweed will be undertaken by oriGIn, a global alliance of 400 members from 40 countries seeking GI protection and managed by Massimo Vittori, Managing Director of oriGIn. If successful, Savile Row would be one of the first ‘handcraft products’ rather than agricultural products, like food and drink, to gain this status.

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