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Savile Row Trademark

For more than two centuries Savile Row has been recognised as the home of the world’s highest quality bespoke tailoring.

As such, the official Savile Row Bespoke Trademark seen in the logo above plays an important role in helping to protect genuine proponents of the trade from lower quality, inferior clothing made elsewhere.

What Is A Trademark?

A trademark is a type of intellectual property consisting of a recognisable sign, design, or expression that identifies products or services from a particular source and distinguishes them from others.

The trademark owner can be an individual, business organisation, or any legal entity.

In this case, the owner is Savile Row Bespoke Association and its official members.

Is It Genuine?

Savile Row's globally recognised status as home to some of the world's finest tailoring houses means that unfortunately, often less well-known tailors and those who make inferior, lower quality bespoke clothing, quite often try to capitalise on the Row's reputation.

To avoid any confusion every bespoke garment that we make here at 10 Savile Row will have this label hand-stitched into it to prove its authenticity. So all national, and indeed international customers, have the assurance that the garment has been made to the high standards of Savile Row and has actually been made on Savile Row.

Specific details of this official Trademark registered in 2015 can be viewed here:

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