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Why Wool Matters?

Why Wool Matters is a short documentary produced with His Royal Highness The Prince of Wales for the Campaign for Wool.

The Campaign for Wool officially began in October 2010 with a launch event, Savile Row Field Day, that saw London’s historic tailoring street Savile Row transformed into a pasture upon which fifty sheep grazed.

Over 100 companies participated in Wool Week and thousands of consumers took part in activities such as knitting and felting.

To watch the ‘Why Wool Matters?’ documentary:

Against a background of misleading anti-wool lobbying currently orchestrated by global giants of fast fashion, the Campaign for Wool decided to engage with leading academic experts in the field of land management and carbon sequestration to demonstrate the positive pastoral contribution the grazing of ruminants, particularly sheep, makes to the continued wellbeing of the planet.

These peer-reviewed findings add to already well-documented research revealing wool’s unique renewable and biodegradable end of life attributes and the contribution the fibre makes to the circular economy.

Ten Reasons Why Wool Matters and to Choose Wool

  1. Pure wool is 100% natural, 100% renewable, 100% sustainable, 100% biodegradable, if you love the planet – use more wool!
  2. It is warm but it is cool too because it adapts to the wearer – that’s why sheep are so snug and content!
  3. Wool is flame retardant and will often self-extinguish. Fire-fighters like it because it produces less smoke and toxic fumes – making it a safer choice for the home.
  4. Strong and long lasting – wool carpets and rugs can take lots of heavy wear and are known to look better for longer – quality always lasts!
  5. Sleep well with a wool bed, pillow, duvet and blanket – scientific tests show that wool will create a sleep climate perfect for you… deeper sleep, lasting comfort and sweet dreams.
  6. Wool has hypoallergenic and anti-bacterial properties – it makes the air that we breathe cleaner and better.
  7. Wrap your babies in wool so they breathe easy… wool will keep them cosy and warm but not too hot as it cleverly changes to their temperature needs and is good for their skin.
  8. Insulate with it, soundproof with it, wear it, walk on it, wrap things with it. The world’s oldest renewable fibre is also the most versatile and modern.
  9. Sheep are amazing – they graze peacefully, grow wonderful wool, we use it to make beautiful textiles and the whole process begins again… no depletion, just sustainable and sensible.
  10. Wool is smarter than any other fibre – it travels a long way on its journey from the sheep to finished product but it never loses any of its remarkable qualities and it looks and feels fabulous too.

@campaignforwool #ChooseWool #WhyWoolMatters
For more information about the Campaign for Wool visit:

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