This two-day event has been such a success, it's happening for a third time this May. Open to members of the public, as well as invited VIP guests, The Row will be closed to traffic with dozens of rare and in some cases, unique cars on display alongside some of the finest tailors in the world.
Being an outdoor event, what to wear is somewhat dictated by the English weather. Think lightweight sports jackets worn with an open neck shirt, accessorised with a hat if it's sunny or umbrella, if it's not!
Or you could go all out, like London's style icon 'George', as seen here in his finery at last year's event.