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Social Calendar

Being suitably well dressed for key events in the social calendar is an art form.

No-one wants to be embarrassed, or even worse turned away at these highly photographed events.

Here we take a look at a selection of social calendar events due to take place this year.

Royal Ascot

Royal Ascot is a revered event in the social calendar, providing a wonderful opportunity to dress to impress, but be warned...

As you might imagine, there are strict and specific codes of dress for each of the four enclosures. Even your sock length is covered by the dress code!

Regardless of the strict dress code rules, individual style and flair is still possible, you'll be glad to hear.

Morning Dress to Smart Daywear

For the Royal Enclosure, it's formal morning dress in either black, navy or grey, including a matching top hat, waistcoat and tie.

No cravats or bow-ties and socks must cover the ankle.

Morning dress is also often worn at weddings.

Royal Ascot 2024 will take place between 18th – 22nd June.

To enquire about having a bespoke morning dress made for this year’s Royal Ascot, or indeed a formal wedding, please contact us via email to: or use the online enquiry form:

For Royal Ascot’s dress code for each specific enclosure, please visit the official website at:

Concours on Savile Row

This two-day event has been such a success, it's happening for a third time this May. Open to members of the public, as well as invited VIP guests, The Row will be closed to traffic with dozens of rare and in some cases, unique cars on display alongside some of the finest tailors in the world.

Being an outdoor event, what to wear is somewhat dictated by the English weather. Think lightweight sports jackets worn with an open neck shirt, accessorised with a hat if it's sunny or umbrella, if it's not!

Or you could go all out, like London's style icon 'George', as seen here in his finery at last year's event.

If you’d like further information about this year’s Concours on Savile Row, due to take place on May 22nd and 23rd, please contact Cass via email:


Henley Royal Regatta is undoubtedly the best-known regatta in the world and a highlight of both the summer sporting calendar and the social season. Attracting thousands of visitors over the week, spectators are thrilled by over 300 races of an international standard, which can include Olympic rowers, as well as crews new to the event.

For this Royal Regatta you can show off your flamboyance by wearing a bold blazer, like the one seen here. Just don't wear your striped blazer with matching trousers!


If a flamboyant blazer doesn't appeal, or you wish to own something more traditional and versatile, why not consider a navy blazer?

In our ready-to-wear collection we have two different styles of navy blue blazer. You can choose between either a double-breasted blazer or single-breasted, both in a 9oz lightweight navy blue wool, lined with a maroon silk and finished with navy and silver ‘Running Fox’ enamel buttons.

Both have a sharp silhouette for smart casual dressing.

Our ready-to-wear double-breasted blazer can be seen here and the single-breasted version can be seen here.

Henley Royal Regatta starts on 2nd July so if you’re interested in having a bespoke blazer made for you, please contact us now via email to: or by using our online enquiry form:

We can also design sporting club ties and sports blazers by request.

Anyone For Tennis?

Wimbledon, the world's best loved tennis tournament, takes place this year between 1st to 14th July.

Known for its all white dress code for players, strawberries and sometimes rain, going to Wimbledon is a chance to dress smartly, with a nod to the English summer and its vagaries.

While there's no specific dress code as such, unless you're invited to sit in the Royal Box that is, it's advisable to wear smart casual, yet comfortable clothing. It can be a long day at Wimbledon!

Unlike some other sporting events, such as golf, Wimbledon attire is much more refined.

Men traditionally wear fashionable suits and ties at major Wimbledon matches and while women have a bit more latitude, they often wear loose fitting dresses or similarly summery outfits.


The world's best blooms and garden designs will be on display in May at the annual Chelsea Flower Show.

A favourite of the Royal Family and a traditional highlight of the Season, the RHS Chelsea Flower show is open to the public Thursday to Saturday where there is no official dress code – other than being prepared for all weathers and plenty of walking!

To see everything that Chelsea Flower Show has to offer, you'll most certainly need comfortable shoes.

Read Part II of this guide here.

If you have any questions you’d like to ask about anything relating to suitable outfits and what to wear, by all means get in touch so we can assist you.

+44 (0)207 287 2941

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